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Analytics articles
5 articles on analytics, with steps you can apply to your own accounts.
How to Measure Social Media Performance
Pick a baseline, pick a small number of measures, and know how much data you need before a difference means anything. Most measurement fails at the first step.
August 25, 2026 · 4 min read
How to Find Patterns in Your Social Media Data
The difference between a pattern and a coincidence is sample size and a held variable. Here is how to run the comparison without fooling yourself.
August 26, 2026 · 4 min read
How to Turn Social Media Analytics Into Better Decisions
A monthly loop with one change in it. The reason most reporting changes nothing is that it ends in a summary rather than a decision.
August 27, 2026 · 4 min read
How to Find Your Best-Performing Content
Ranking posts is the easy part. This is about finding the pattern behind the winners, and knowing when you've got enough posts to trust it.
September 5, 2026 · 5 min read
How to Understand Engagement
What engagement actually counts, why the same post shows different numbers on different networks, and which figures are worth reading.
September 5, 2026 · 5 min read
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